With MasterCard and JSC Belagroprombank the loyalty program “Motsnaya Kartka” is available for international bank cards for the first time
Belagroprombank, the largest loyalty program of Belarus “Motsnaya Kartka” (“Strong Card”) and MasterCard announced the issue of international bank within the loyalty program “Moznaya Kartka”.
During the press-conference dedicated to the presentation of the card: (right to left) Vice-President of MasterCard in Belarus Sergei Koptik, Deputy Chairman of the Board of JSC Belagroprombank Vitali Kruk, Director of the loyalty program “Motsnaya Kartka” Oleg Zakharov, Deputy Head of the Marketing and Public Relations Department of JSC “Belagroprombank" Yury Karpitsky
The loyalty program “Motsnaya Kartka” includes 300 participating merchants of the Republic of Belarus that provide discounts to “Motsnaya Kartka” cardholders. In addition to discounts, loyalty points are accrued which can further be used as special discounts at the participating merchants, or exchanged for gift vouchers or used to gain other benefits.
— The loyalty program “Motsnaya Kartka” expands cooperation with payment systems and banks in order to provide economic benefits fr om leading merchants to as many cardholders as possible. — says Oleg Zakharov, Director of the loyalty program “Motsnaya Kartka”. — Together with JSC Belagroprombank and the payment system MasterCard we aim to generate maximum loyalty from buyers to partner companies, cashless payments and the bank’s card products as a whole. We suppose that Belagroprombank’s participation will be beneficial for the development of the loyalty program in the regions wh ere the Bank possesses one of the most developed and branching network of affiliates in the country.
— JSC Belagroprombank has long been presented in the card products market and it constantly develops its line of card products to satisfy various needs and demands of its clients, — says Deputy Chairman of the Board of JSC Belagroprombank Vitali Kruk. — Considering the possibility of joining the loyalty program “Motsnaya Kartka” we came from a desire to provide an opportunity for its widespread use in the Republic of Belarus and abroad not limiting the clients in the choice of the currency, currency of payments, payment methods (both using a card and over the Internet). We hope that our new card MasterCard will be in demand among clients, and we, in or turn, are planning to make a beneficial offer to those who issue “Motsnaya Kartka” with JSC Belagroprombank among the first.
— MasterCard became the first international card possessing the hugest and popular loyalty program “Motsnaya Kartka” in the country. For us it is an essential and pleasant event, − says Sergei Koptik, Vice-President of MasterCard in Belarus. – It is convenient to make everyday payments with the card, gain discounts in Belarus, and travel all over the world. Together with our partners - “Motsnaya Kartka” JSC Belagroprombank we will continue to work on popularization and increase of cashless settlements in the Belarusian market.
For reference:
JSC Belagroprombank has been operating since 1991. The main share in the authorized capital of the bank belongs to the Republic of Belarus represented by the State Property Committee - 85.3%.
The Bank holds the second stable position in the banking system of the Republic of Belarus on all essential points of business development: equity amount, assets, credit investments, amount of attracted funds of the population. The Bank forms more than 15% of the equity of the whole banking system; over 1/5 of credit resources have been provided by the Bank to business entities. The number of clients-individuals is over 2 mln people, and of corporate clients is over 48 thousand as of year-end 2015.
JSC Belagroprombank annually improves its position in the Top 1000 World Banks, as well as in the ranking 25 largest banks in Central and Eastern Europe according to an authoritative British magazine “The Banker”. As of year-end 2015 JSC Belagroprombank is named the “Best Bank in Belarus” according to the magazine bne IntelliNews
ProfMarketSystem Ltd. — a developer of the republican loyalty program “Motsnaya Kartka”. It performs legal, technical and organizational support of the loyalty program “Motsnaya Kartka”.
We would like to remind you that the loyalty program “Motsnaya Kartka” has been operating on the basis of the payment system BELCARD since 2014. The loyalty program “Motsnaya Kartka” is a republican coalitional loyalty program that combines discount programs of over 300 trading networks of the Republic of Belarus on one bank payment card. 11 banks, 300 trading networks, shops and merchants offering discounts in more than 3 thousand merchants all over the country are engaged in the program. The loyalty program “Motsnaya Kartka” is available for cardholders of the payment systems BELCARD and MasterCard.
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